Dorothy Perkins Black Friday 2021.

Full Black Friday campaign, with dedicated model shoot, video and branding. A heavily traded campaign, calling out key prices, products and highlighting value and promotions. Making the designs look appealing but also working hard to show great discounts.

The Shoot Edit

Email

Homepages - Desktop & Mobile

Organic and Paid Social

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Social Still Life - Dorothy Perkins

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Christmas Gifting Still Life - DP & Burton